Case studies.

Four operator engagements across MENA eCommerce. Numbers, stack, role, outcome.

Nana.saSenior Marketing Manager, Digital Media & Performance

Dec 2024 – Feb 2026 · Remote

Grew mobile installs from 819,000 to 2,040,879 and six-week retention from 6.5% to 11% across 2024–2025.

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RasseedSenior Marketing Manager (2022–24) & Growth Marketing Manager (2020–22)

Saudi Arabia · Four years

Delivered $10M+ in B2C gift-card revenue, a 40% lift in B2B leads, and a 55% jump in branded gift-card sales across Oct 2020–Dec 2021.

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Haseelapp.comMarketing Manager

Dec 2018 – Feb 2021 · Remote

Built the growth story that secured the company’s first investment round ($1M+) in 2019, and lifted customer acquisition by 35% through automation.

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