Case study: Rasseed.

Mandate

Direct product-growth and acquisition strategy for a B2C gift-card marketplace and the associated B2B channel. Hire and lead a team across analytics, media development, and media buying. Own lifecycle, paid, and organic across web and mobile.

Phase one: Growth Marketing Manager (Oct 2020 – Dec 2021)

• Directed product-growth strategy for B2C branded gift-card sales, delivering a 55% sales increase and over $10M in revenue across the period.
• Managed a seven-person team across analytics, media development, and media buying.
• Directed a rebranding campaign that repositioned the product and enabled expansion into new gift-card categories.
• Grew the customer base by 50% through coordinated acquisition-and-activation programs.

Phase two: Senior Marketing Manager (Jan 2022 – Nov 2024)

• Managed a ten-person team spanning performance, lifecycle, and analytics.
• Drove B2B lead generation up by 40% through a restructured demand program.
• Grew user engagement on web and mobile by 30%.
• Improved user retention by 10% via lifecycle redesign (Braze-led orchestration).
• Increased average basket size by 12% through cross-sell and up-sell logic.
• Lifted paid-media profitability by 17% through incrementality-aware budget reallocation.

Stack

Google Ads · Meta Ads · TikTok · Snapchat · Programmatic · Braze · CleverTap · Segment · Firebase · Google Analytics · Tableau · Python