About.

I am a PhD candidate in Machine Learning at Newcastle University, where my research develops predictive models for limbal stem cell deficiency — a corneal surface disease. I hold an MSc in Data Analytics and Machine Learning from Imperial College London and an MSc in Digital Marketing (Distinction) from Loughborough University London, with an undergraduate clinical foundation from the Faculty of Medicine, Mansoura University, Egypt. My scholarships include Chevening(2019–2020), the Imperial-Bseisu Healthcare Foundation award (2019–2020), and Loughborough’s Dean’s Award for Enterprise.

In parallel, I have spent a decade leading growth and performance marketing across MENA eCommerce. My most recent work at Nana.sa drove mobile installs from 819K to 2,040,879 and six-week retention from 6.5% to 11%across 2024–2025. Before Nana I led growth at Rasseed, where I delivered over $10M in B2C gift-card revenue and a 40% lift in B2B leads across four years. Earlier operator work includes Haseelapp.com (secured $1M+ seed investment in 2019), Nejree.com ($600K in first-quarter sales), NiceOne, and a 2020 data-science internship at HealthLumen, where I built a machine-learning model that reduced chronic kidney disease simulation time from two hours to seven minutes.

My peer-reviewed paper “Mining Arabic Twitter conversations on health care: a new approach to analysing Arabic language on social media” appeared in the Journal of Islamic Marketing in 2021 (DOI: 10.1108/JIMA-12-2020-0355). It is the one piece of work in my record that sits inside both tracks.

I live in Newcastle, UK. I work in English and Arabic.