Research · Publication · 2021
Mining Arabic Twitter conversations on health care.
A new approach to analysing Arabic language on social media.
Abstract
Most social-media NLP research is anglophone. This paper develops methodology for analysing Arabic-language conversations - a linguistically rich, morphologically complex, underserved domain in computational text analysis - in the specific context of healthcare discourse. It combines applied marketing analysis with computational linguistic method in a way that neither pure marketing nor pure NLP research typically does.
Citation
Alqtati, N., Wilson, J.A.J., and De Silva, V. (2021). Mining Arabic Twitter conversations on health care: a new approach to analysing Arabic language on social media. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0355.
Affiliation
Written during my MSc Digital Marketing at Loughborough University London as a Chevening Scholar.
Peer review invitations, replication, or related NLP work.